Creative Direction
Creative Direction
Specific Media is/was a media company specializing in online, programmatic and video advertising. We created digital and print campaigns to raise awareness and drive sales leads.
These are two of a larger series that ran in Adweek. All of them used the concept of the “greater than” symbol to contrast what competitors offered to the true value of Specific Media’s offerings.
Fraud was then and continues to be a huge problem for online and video advertising. The Vindico product helped address it. This is one of several concepts presented.
This was a media insert for Adweek.