Andrew Davis
Creative Direction
  Good Mojo Brand Messaging      1. What do we believe in // Our Values    Empathy —Appreciative/Compassionate/Insightful/Partners   Efficiency —Expertise/Optimization/Integration   Empowerment —Insightful/Knowledgeable/Coordinated     2. How are those values expressed //Our Mission   Our mission is threefold. Change the delivery of community services from the existing top-down model to a bottoms-up model where individuals are the focus. Leverage the aggregated data to increase understanding and to develop new data services and features. Make delivery of those services more timely, more effective and more efficient.     3. How do we speak and behave?// Attitude/Tone   Approachable  Energetic  Expert  Transparent     4. Why are we different   // Brand Promise   Good Mojo has pioneered Community Building As A Service (CBAAS). This means we connect siloed communities into a modern integrated SaaS platform and democratize individuals’ ability to shape their communities. This makes community building investments work smarter and ultimately create opportunities to provide data products and consulting services that better guide community building undertakings and holistic long-term decisions.     5. Who are we? // Our Vision   Our vision is to help communities of every sort better understand the needs of the individuals they serve so that they can deliver the smartest possible set of services, effectively and efficiently.     6. What is the elevator pitch   Good Mojo is a data intelligence company that has pioneered Community Building As A Service (CBAAS), connecting siloed communities into a modern integrated SaaS platform and democratizing individuals’ ability to shape their communities. Basically it’s Sim City–for real communities.    By optimizing public and commercial activities in a rapid and highly coordinated fashion, Good Mojo’s ability to monetize is broadened. The aggregated data ultimately creates the opportunity to provide data products and consulting services that can better guide community building undertakings and holistic long-term decisions.     7. Who is our audience or target?   Government  (Municipal-Charged per transaction)   Nonprofits  ($1+mm annual budget–Charged per transaction)   Service Providers  ($1+mm annual budget–Charged per transaction—)    —Case Management Tools bridge the gap between the two groups   Donors  (Small Donors =Self Service App–Large Donors=Personalized Service)   Individual Recipient  (Users–Free of Charge)      8. Who are our advocates?   City Manager  Executive Director--Non-profit/Foundation Leaders  Anyone concerned with coordinating services     9. Who is our competition?   Status Quo (Spreadsheets/Email)  Homegrown solutions  Fluxx–grantmaking process  Salesforce    Good business + Good works = Good Mojo

GoodMojo

GoodMojo is a software startup that has developed CBaaS or Community Building as a Service. I am working with them to develop their overall messaging strategy, pitch deck, collateral and website.

  Good Mojo Brand Messaging      1. What do we believe in // Our Values    Empathy —Appreciative/Compassionate/Insightful/Partners   Efficiency —Expertise/Optimization/Integration   Empowerment —Insightful/Knowledgeable/Coordinated     2. How are those values expressed //Our Mission   Our mission is threefold. Change the delivery of community services from the existing top-down model to a bottoms-up model where individuals are the focus. Leverage the aggregated data to increase understanding and to develop new data services and features. Make delivery of those services more timely, more effective and more efficient.     3. How do we speak and behave?// Attitude/Tone   Approachable  Energetic  Expert  Transparent     4. Why are we different   // Brand Promise   Good Mojo has pioneered Community Building As A Service (CBAAS). This means we connect siloed communities into a modern integrated SaaS platform and democratize individuals’ ability to shape their communities. This makes community building investments work smarter and ultimately create opportunities to provide data products and consulting services that better guide community building undertakings and holistic long-term decisions.     5. Who are we? // Our Vision   Our vision is to help communities of every sort better understand the needs of the individuals they serve so that they can deliver the smartest possible set of services, effectively and efficiently.     6. What is the elevator pitch   Good Mojo is a data intelligence company that has pioneered Community Building As A Service (CBAAS), connecting siloed communities into a modern integrated SaaS platform and democratizing individuals’ ability to shape their communities. Basically it’s Sim City–for real communities.    By optimizing public and commercial activities in a rapid and highly coordinated fashion, Good Mojo’s ability to monetize is broadened. The aggregated data ultimately creates the opportunity to provide data products and consulting services that can better guide community building undertakings and holistic long-term decisions.     7. Who is our audience or target?   Government  (Municipal-Charged per transaction)   Nonprofits  ($1+mm annual budget–Charged per transaction)   Service Providers  ($1+mm annual budget–Charged per transaction—)    —Case Management Tools bridge the gap between the two groups   Donors  (Small Donors =Self Service App–Large Donors=Personalized Service)   Individual Recipient  (Users–Free of Charge)      8. Who are our advocates?   City Manager  Executive Director--Non-profit/Foundation Leaders  Anyone concerned with coordinating services     9. Who is our competition?   Status Quo (Spreadsheets/Email)  Homegrown solutions  Fluxx–grantmaking process  Salesforce    Good business + Good works = Good Mojo

Good Mojo Brand Messaging

1. What do we believe in // Our Values

Empathy—Appreciative/Compassionate/Insightful/Partners

Efficiency—Expertise/Optimization/Integration

Empowerment—Insightful/Knowledgeable/Coordinated

2. How are those values expressed //Our Mission

Our mission is threefold. Change the delivery of community services from the existing top-down model to a bottoms-up model where individuals are the focus. Leverage the aggregated data to increase understanding and to develop new data services and features. Make delivery of those services more timely, more effective and more efficient.

3. How do we speak and behave?// Attitude/Tone

Approachable

Energetic

Expert

Transparent

4. Why are we different // Brand Promise

Good Mojo has pioneered Community Building As A Service (CBAAS). This means we connect siloed communities into a modern integrated SaaS platform and democratize individuals’ ability to shape their communities. This makes community building investments work smarter and ultimately create opportunities to provide data products and consulting services that better guide community building undertakings and holistic long-term decisions.

5. Who are we? // Our Vision

Our vision is to help communities of every sort better understand the needs of the individuals they serve so that they can deliver the smartest possible set of services, effectively and efficiently.

6. What is the elevator pitch

Good Mojo is a data intelligence company that has pioneered Community Building As A Service (CBAAS), connecting siloed communities into a modern integrated SaaS platform and democratizing individuals’ ability to shape their communities. Basically it’s Sim City–for real communities.

By optimizing public and commercial activities in a rapid and highly coordinated fashion, Good Mojo’s ability to monetize is broadened. The aggregated data ultimately creates the opportunity to provide data products and consulting services that can better guide community building undertakings and holistic long-term decisions.

7. Who is our audience or target?

Government (Municipal-Charged per transaction)

Nonprofits ($1+mm annual budget–Charged per transaction)

Service Providers ($1+mm annual budget–Charged per transaction—)

—Case Management Tools bridge the gap between the two groups

Donors (Small Donors =Self Service App–Large Donors=Personalized Service)

Individual Recipient (Users–Free of Charge)

8. Who are our advocates?

City Manager

Executive Director--Non-profit/Foundation Leaders

Anyone concerned with coordinating services

9. Who is our competition?

Status Quo (Spreadsheets/Email)

Homegrown solutions

Fluxx–grantmaking process

Salesforce


Good business + Good works = Good Mojo

 Selections from the pitch deck

Selections from the pitch deck

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