Goodmojo: Recently completed a rebrand and redesign for this innovative startup focused on better and more efficient delivery of social services. Currently working on product development with them as well as pitch materials.
VMWare: Worked to define and then execute CXO marketing for VMware.
Created high-performing digital campaigns for the Economist and other campaigns that handily beat established benchmarks
Google: Led 20 person creative team managing CRM for Google Adwords. Presented creative design strategy to various groups and fostered consensus across all stakeholders. Pitched innovative campaigns to help move past emails as an engagement tool. Improved retention by 3% with better creative marketing and copy.
PartyVote ‘18: Conceived of and developed user experience and design for a voter mobilization application targeting millennial and Gen-Z voters.
Slingbox: Developed Silver Davies Award-winning viral campaign for digital advertising of Slingbox TV equipment and video services for a 3% boost in sales revenue.
Microsoft: Won multiple awards, including the New York Festival, Regional Addles, and The One Show Awards, for several international direct responses, website, and interactive marketing plans.
MUSL: Designed and helped develop MUSL, an innovative dating app for gay men.
Bank On California: Developed advertising, website and collateral for a statewide program, piloted in SF, benefitting the “unbanked”.
SKILLS
Art direction • Copywriting • Branding • Packaging • Website/Mobile • UX/UI design Mobile app design • Adobe Creative Suite • Sketch • Google Suite
Microsoft Office Suite
EDUCATION
Bachelor of Fine Arts – Graphic Design
Mason Gross School of the Arts, Rutgers University
UX Certificate, General Assembly
References available upon request