Branding Audits for
Game Companies &
Game Creators
I’m passionate about games and gaming. It’s one of the reasons I started Dodecadonuts. I’m also passionate about branding. When I decided to take Dodecadonuts from a hobby to a more serious business, I wanted to apply the skills I’d learned over 25 years as a Creative Director. Now, a few years later, I want to help other aspiring gaming brands and businesses find long term success.
So what’s a brand? And why does it matter?
It’s more than a logo. And it’s more than a vibe. It’s the games, the products, the booth, the customer experience. It’s the emotions, memories and experiences that customers associate with your company. It’s all of it. So a thoughtful brand creates structure that provides consistency in messaging, visuals, experience and quality.
What do I provide?
The goal is to create a structure for long-term success, so we start by looking at where the business is currently at. As part of the intake process, we provide you a questionnaire and have a conversation about your business and goals to capture any other details. From there, we collect what assets you currently have and identify issues or gaps.
Next, we bring all of that together. Based on your input, we do the following in three broad areas:
Context
Define brand audiences, identify touch points and brand differences
Develop demographic and psychographic profiles
Architecture
Define the brand category, identify peer companies and create a brand position
Identify the brand values and core story.
Expression
Craft your brand mission, vision and values.
Establish tone of voice, messaging pillars, tagline and value proposition
Assemble logo, color palette, and additional assets
After an initial review, we’ll make necessary revisions and provide recommendations for how you can bring your brand to life. You’ll receive a pdf including all the documentation and recommendations.
What’s the cost?
My hope is to provide real value for small businesses to set them up for success. And I understand the constraints. I charge a flat rate of $500 for performing the audit. If you’re interested in help implementing the recommendations, I’m happy to help.