Cadent
I was asked to update and refine the Cadent brand as they move from a pure media to media-tech hybrid company. I helped refine the logo, develop an updated color palette, build and refine the graphic language and much more. I also worked with them to implement this across their website and other assets.
The original logo and brand made reference to the TV screen. We updated that to refer to the common element across all modern screens. The pixel.
I also worked with their internal team to update and refine the design language of their iconography
I’ve also worked with them on rationalizing their product architecture and design language to be more clear.
