Insight Engines
Insight Engines was an enterprise software startup that used natural language processing (a.k.a. AI) to enable anyone in an organization regardless of technical skill
to search and draw meaningful data from machine data caught deep in disparate databases.
I worked with them to develop the name, logo and core messaging strategy. An “insight engine” is meant to be a tool that lets individuals pull the key insights they need from the deep pools of data that are otherwise opaque. It lets them reach the center of the maze, extract the knowledge they need and return.
Since then, I’ve worked with them on brand development, sales decks, marketing and other projects. This is an ongoing project and I continue to work with them to expand and build their brand. They have successfully gathered Series A funding and are growing rapidly.
