Dodecadonuts

I’m an avid RPG player and woodworker. As I was getting back into playing D&D, I wanted to make my own box for holding dice. It occurred to me that I could make a donut that could hold dice. And then I thought of a good name. Dodecadonuts. After that, I made the first one and it was good. And if you have one donut, you need a dozen. But what do you do if you have a dozen inedible donuts? You sell some. Over the next few years, I’ve been developing the product and the brand. We now show the donuts and other merchandise at about 10 shows a year across the country. As a case study on building a small business brand, it’s pretty hard to beat.