Ms. Dewey
Before Bing.com was a thing, there was Microsoft Windows Live Search. Microsoft was looking for ways to drive interest in their search engine as an alternative to Google. They were also looking to explore different media as trials for other programs. So we introduced Ms. Dewey.
Initially, Ms. Dewey was intended to run for no more than 60 days. There were nearly 900,000 visitors in the first 90 days and it ended up staying live for almost 2 years. Ray Ozzie, former CEO of Microsoft, was interviewed about it and it was a finalist at Cannes. I came up with the initial idea and it is one of the projects I am most proud of.
