Creative Direction
Creative Direction
Camina Care is the new name for Hospice of Santa Cruz. I was asked to help concept a rebrand that honored the previous identity while creating space for expansion.
The new logo for Camina Care
An initial round of possible logos incorporating elements of the previous logo like the house shape and heart.
Service line logos
Overall brand guidance including color and service line alignment
Business cards
Brochure design
Collateral designs including covers and direct mail
Newspaper Ad
Digital Launch ads
Social ad
Offer driven digital ads
Proposed Phase 4 Outdoor