Creative Direction
Creative Direction
This is a series of campaigns presented to Parrot US for holiday marketing. We had previously done work for them for in-store marketing and other US efforts. This was part of an effort to convince the Paris-based team to adjust their marketing for the US market.
PURE JOY
In everyone’s live, there are moments of pure emotion. Awe. Joy. Excitement. The core of this campaign is capturing that moment. Through portraiture, we’ll show that moment of emotional connection when someone has suddenly realized the potential of Parrot drones. That is truly “Life Elevated.”
TIME-LAPSE
In this campaign, the spotlight is directly on the drones and what they can do. There are exciting moments in everyone’s life. Moments that we want to relive and understand the details of the action. There is poetry in the motion of drones and what is done with them in creating these exciting moments. Using time-lapse photography, we’ll show the different drones in all their energy. That energy is exactly what lifts us up.
ELEVATED MOMENTS
Excitement. Joy. Imagination. Anticipation. All of these emotions are at the core of what defines fun and enjoyment for all of us. They are what elevates a moment above the ordinary. In this campaign, we will visualize this cascade of emotions in the mind of our various targets. Using multiple exposures, we’ll show every aspect of elevated moments that flying and enjoying a Parrot drone delivers.