Creative Direction
Creative Direction
Younger voters are significantly less likely to vote than older voters. Last year, for example, 70 percent of those over 70 years old voted. By contrast, only 43 percent of those under 25 did.
How might we encourage young people to become more engaged and committed voters?
Voting Research // Third Party Articles
This project was done as part of a UX certification with General Assembly.
PartyVote is a nonpartisan mobile app that makes voting research easier by letting its users split the effort of researching ballot issues and candidates among a small group of trusted peers
A local group of 3-5 friends connect using PartyVote and form a “party”. After importing the ballot, the app divides it into approximately even groups of randomly assigned ballot items.
Using research tools in the app, each party member makes recommendations that are pooled together with the other members. All of the members can see their friends choices and they can discuss the issues and candidates through party or item-focused chat.
On Election Day, the party uses the app to schedule time to vote together and then go celebrate.
After looking into voting habits and behavior, it became clear that there are a set of voters who are consistently put off from voting because they felt that research and making voting decisions was “too hard” due to the length and complexity of the ballot and issues.
Research Plan and Methodology // Discussion Guide // Synthesized Research
Irregular voters are looking for ways to make voting research easier and less time-consuming because they want to have maximum effect on the political process with the minimum effort.
I believe that by creating a mobile application that lets irregular voters spread the effort needed for making voting decisions across a small group of trusted friends, they will be able to reduce the time needed to prepare to vote. Additionally, the group will provide support for each other to engage with the voting process.
I’ll know this to be true initially when we see engagement within the app like chat activity, scheduling for Election Day and recommendations. Long-term I’ll look at indicators like increased turnout and post-election engagement with the app.
I worked through several iterations of logical flow to work out design and user requirements as well as developmental needs.
This led to a list of functions necessary for the MVP experience as well as others for down the road
There were also a number of rounds of wireframe and design revision to create a highly functional and attractive interaction. The goal is to create a friction-less experience where users can quickly take care of the tasks they are responsible.
This flow shows how a user finds and makes a recommendation for one of the items on their list.
This flow shows how a user can share and schedule voting together on election day